The Dermatologist Who Gets All the Guys
Searching for anti-aging solutions, regular guys are seeking more advanced cosmetic procedures from a doctor with the right look.
Oscar Wilde, that peacock of words and wit, said it best in his 1891 novel The Picture of Dorian Gray: “As he stood gazing at the shadow of his own loveliness, the full reality … flashed across him. Yes, there would be a day when his face would be wrinkled and wizen, his eyes dim and colorless … They say he sold himself to the devil for a pretty face.”
The very word narcissism, a fixation with oneself, has masculine roots; it is derived from the ancient Greek myth where the handsome hunter Narcissus fell in love with his reflection in a pool of water and unable to tear himself away from his beauty, drowned.
While it is true men are not immune from mirrors, looking at other men is instilling them with new ideas and archetypes of masculine beauty.
Late at night, when spouses, lovers and children are not around, men are Googling men on the Internet. Men they admire for one reason or another. Brad Pitt acne scars. Hugh Jackman steroids. Tom Cruise jawline. According to Dr. Paul Jarrod Frank, founder and director of The Fifth Avenue Dermatology Surgery and Laser Center, Internet cruising, more than referrals, sends most of his male patients his way.
“When I follow the logistics on my website, I see that there’s spike between 12 and 2 in the morning of people watching male educational videos,” said Dr. Frank in a recent interview. “I know it’s men watching them. So it’s kind of like the new porn.”
Perhaps the most striking and aspirational icon of masculine beauty of all on his site is the doctor himself. Six-foot-two and looking svelte and dapper in a Dolce & Gabbana suit (no tie, shirt unbuttoned à la Tom Ford) when we met, the 45-year-old can be found at SoulCycle four to five days a week and admitted to using his cosmetic dermatologic tools—Fraxel (the registered trademark name for a laser resurfacing treatment that reduces the appearance of wrinkles, scars, sun-damaged and loose skin), Botox and fillers on himself since he was 30, which is when he started his practice.
According to the American Society of Aesthetic Plastic Surgery (ASAPS), the number of cosmetic procedures for men has increased by more than 106 percent between 1997 and 2012. Studies also show they prefer the non-surgical approach.
“The signs of aging start as early as your late twenties,” said Dr. Frank whose first “bible” for the consumer, Turn Back the Clock Without Losing Time: A Complete Guide to Quick and Easy Cosmetic Rejuvenation, was published by Three Rivers Press in 2002.
The aged-out male population is looking to turn back the clock, only the verbiage has changed.
“No one comes in and says, ‘Doc I want to look younger.’ They’re like, ‘You know what? I’ve really been looking tired around the eyes.’ Or, ‘I just don’t have the jawline I used to and it makes me feel old.’ ”
James Aguiar, national fashion director of Modern Luxury magazine, said he has observed showroom sizes getting smaller and slimmer for men, as masculine ideals in fashion evolve toward youthfulness. “The body types are much leaner, the ages are much younger and the look is more androgynous,” he said. “At the Yves Saint Laurent fall 2015 show that just walked we’ve gone from men to boys.”
Credit: PURUSHU ARIE
“Society is very youth obsessed. Let’s be honest about that,” said Joseph Scott Grigsby, the vice president of global marketing and creative for Lab Series Skincare for Men and the newly created Men’s Skincare Group, explaining the spike in Dr. Frank’s late-night site views. Mr. Grigsby has been working with Dr. Frank to develop new products for Lab Series, a pioneer in men’s skincare since it launched 28 years ago.
Read more at Observer.